Below are details on how our impact score works.

Note: GOYT can mistakes. Results could vary

What is the Curation Engine?:
Our Curation Engine is a powerful video management system we built to solve the problem e-commerce businesses face with non-purchasing site visitors.

It’s designed to source the most relevant videos for your products, motivating researching visitors to take action.

What do I do with the videos?:
Once you're happy with the curated videos, simply mark them as active in your admin panel, and they’ll immediately become available on your product page via our free video plugin.

Our system will monitor these videos to ensure they remain viewable and provide insights on their impact on your product page.

The ideal customer for the Marlin+ 6 is an adventurous cycling enthusiast who seeks an affordable yet capable electric mountain bike to enhance their outdoor experiences.

• Age Range: 18-45 years old
• Gender: Both male and female, with a slight inclination towards males
• Location: Suburban and rural areas with access to trails and outdoor activities
• Lifestyle: Active and outdoor-oriented, enjoying trail rides and nature exploration
• Values: Affordability, quality, adventure, and sustainability
• Primary Needs: A reliable, easy-to-ride electric bike for enhancing trail rides without excessive costs
• Buying Behavior: Likely to compare products for features and value, influenced by online reviews and recommendations from fellow cyclists

For the Marlin+ 6, there are likely three phases in the buyer's journey: Research, Evaluation, and Decision-Making. For the purposes of this analysis, we will proceed with customers in the Research phase.

Customers in the research phase are typically gathering information about electric mountain bikes and seeking to understand the features, benefits, and overall value of options available in the market. The popularity of the Marlin+ 6 during this phase plays a crucial role, as potential buyers will review its reputation, performance testimonials, and brand credibility before proceeding further.

• Attract Attention with Strong Brand Messaging: Emphasize Trek's established reputation in the biking community and the features that make Marlin+ 6 an appealing choice for adventurous riders.
• Inform Through Engaging Content: Create blog posts, articles, and videos that educate potential customers about the benefits of electric mountain biking and specific features of the Marlin+ 6, enhancing their knowledge and interest.
• Leverage Customer Testimonials: Use real customer reviews and ratings that highlight positive experiences and satisfaction with the Marlin+ 6, showcasing its value and performance on trails.
• Include Comparison Tools: Provide potential customers with tools or guides that allow them to easily compare the Marlin+ 6 with other models, spotlighting its competitive advantages such as ease of use, affordability, and trail readiness.

Content Strategy: During the research phase, it is essential to position the Marlin+ 6 as the top choice for electric mountain biking through educational content, robust comparisons, and powerful testimonials, ensuring that potential buyers have all the information needed to feel confident in considering this popular product.