Below are details on how our impact score works.

Note: GOYT can mistakes. Results could vary

What is the Curation Engine?:
Our Curation Engine is a powerful video management system we built to solve the problem e-commerce businesses face with non-purchasing site visitors.

It’s designed to source the most relevant videos for your products, motivating researching visitors to take action.

What do I do with the videos?:
Once you're happy with the curated videos, simply mark them as active in your admin panel, and they’ll immediately become available on your product page via our free video plugin.

Our system will monitor these videos to ensure they remain viewable and provide insights on their impact on your product page.

The ideal customer for the Match Stix Contour Skinstick — Amber is a beauty-conscious individual who seeks high-quality, versatile makeup that enhances their natural features.

• Age Range: 18-35 years old
• Gender: Primarily female, but also appeals to anyone interested in makeup artistry
• Location: Urban areas with a vibrant beauty community and access to beauty retailers
• Lifestyle: Active social life with regular outings and events, enjoys experimenting with beauty looks
• Values: Inclusivity, self-expression, and high-quality products that enhance beauty for all skin tones
• Primary Needs: A long-lasting, easy-to-apply contour product that delivers a natural finish and suits their specific skin tone
• Buying Behavior: Engages with beauty influencers, follows makeup trends, and is likely to purchase products both online and in-store, often influenced by reviews and recommendations

For this product, there are likely three phases in the buyer's journey: Research, Evaluation, and Decision-Making. For the purposes of this analysis, we will proceed with customers in the Research phase.

The Match Stix Contour Skinstick — Amber is likely to attract customers in the research phase who are seeking information about contour products and want to understand how this product stacks up against other options on the market. These customers are exploring different makeup solutions that can perfectly match their skin tone and deliver a natural finish while considering the product's popularity as an indicator of quality and trustworthiness.

• Highlight Versatility: Emphasize the Match Stix's formula that works for all skin tones, showcasing its capability to suit various makeup looks and personal styles.
• Leverage Popularity: Tapping into the product's reputation within influencer communities and social media can help create an impression of reliability and appeal, informing potential buyers that others have loved and recommended it.
• Provide Educational Content: Offer tips, tutorials, and application techniques that demonstrate how easily the Match Stix can enhance natural features, making it accessible even to makeup novices.
• Showcase Social Proof: Include customer testimonials and expert reviews which assert the quality and longevity of the product, reinforcing potential buyers' trust and interest in it.

Content Considerations: Since customers in the research phase are gathering information, the marketing strategy should focus on providing comprehensive insights into the Match Stix's unique selling points, backing it with social proof and educational materials that highlight its popularity and effectiveness in achieving desired makeup results.